Hint: The customer.
What are their hopes and dreams?
Do they actually want to make a change in their life?
Because even though you know your product can make a difference in their lives, their beliefs can get in the way.
"I don't deserve to be success."
Or "This is too complicated."
(Sounds crazy, but it's true.)
But once you get to the core of why they're resisting change...
And combine those findings with a lead nurturing or onboarding email campaign...
You'll build a stronger relationship with your customer.
Because they'll know, like, and trust your app to help them become a better version of themselves.
And just like that, you'll have more growth than you'll know what to do with.